Phillip Wasserman is proud to announce FastLife.
The new source for obtaining the quickest fastest way to buy term life insurance www.fastlife.life.
Four years ago a company in an apartment called Dollar Shave Club initiated their business with a simple YouTube video and just sold for $1 billion to Unilever. This was done by strict attention to branding, scalability at fractions of traditional costs, leveraging grass roots internet marketing and providing the customer with the highest integrity of service, support and ease of execution. By means soon summarized in this document, FastLife follows this blueprint but aims to deliver exponential results to both the consumer and the company itself. FastLife is committed to becoming the single biggest brand in offering a wide selection of term life insurance products to consumers all over the country. We aim to deliver the highest quality insurance through some of the most recognizable insurance brands in the country and service our customers with the highest degree of integrity.
In the current marketplace, there are many term life marketing companies but none that have a recognizable, household name brand. Through highly cost effective yet creative and aggressive marketing through traditional media and digital channels, we are rapidly on track to deliver not only the highest quality insurance to consumers, but also develop a familiar brand that will create exponential return-on-investment to our profitability.
TARGET MARKET
Target market are adults across the United States ages ranging from 30 – 72 with the core demographic ages 45 – 65. We will not be targeting ages 65 and above or insurance needs in excess of more than $1 million dollars. However, for these type of sales that do originate due to the wide net of advertising means, sales agents will refer this demographic to internal licensed specialists that will offer highly profitable insurance for this demographic.
IMPLEMENTATION and TECHNOLOGY
From inception, FastLife fully recognizes the value of using state of the art technology to implement and scale the business at a fraction of the costs commonly associated with building a business. Starting from the ground up, we have implemented fully automated CRM (Customer Relationship Management) cloud-based mass marketing direct response and follow up systems that ensure exponential sales and scalability at a very low price without the need for high insurance licensed staffing, general administrative and overhead requirements. This is being done by contracting with the world leader in customer relation management cloud software.
SALESFORCE
The software is being developed in three stages stage one being implemented as we speak. We have also just recently added Vonage phone systems which are cloud-based and can handle unlimited calls.
ADVERTISING, MARKETING and BUILDING THE BRAND
Brand building is where FastLife has a highly competitive edge over other companies in the space. The driving force behind FastLife’s advertising and marketing campaigns will focus on two major components: Social Media and Sports Marketing.
Implementation includes:
• National newspaper advertising
• National radio with IHeart
• ESPN and prominent national radio personalities
• National television
In addition, FastLife is also in the process of signing a partnership deal with the Cleveland Cavaliers .With their network of well over 16 million followers on social media, the intent is to leverage the Cavs name in association with FastLife to deliver insurance products to their highly committed customer base. FastLife has signed a well-known baseball legend to do radio commercials, the press release on this will be forthcoming shortly. FastLife is in negotiations with NASCAR for a strong partnership to begin shortly.
COMPETITION
There are thousands of sites selling term insurance over the internet. In our vast research of the marketplace, with rare exception, nearly all are either individuals or small firms that lack no brand name. And of paramount importance, through highly creative and cost efficient marketing campaigns that focus on the brand, we will differentiate ourselves not only by offering the most competitive quotes, but on rapidly becoming the leading brand in the industry.
Focus, focus, focus on the brand: that is FastLife’s underlying mission.
IN CLOSING
By focusing on:
• Highly competitive quotes through nationally recognized insurance brands
• Putting the customer’s needs before ours
• Strict attention to customer service
• Automated follow up marketing offering a variety of upsell services and products
• Branding, branding, branding
• Cutting edge, low cost yet highly effective marketing
• Scalability through highly cost efficient cloud based technology
• Low overhead
• Efficiencies in operations through
If you are interested in being affiliated with FastLife either as an employee, an investor or as a policyholder please contact Phillip Wasserman at buyfastlife@gmail.com or at 800-254-9567.
To sign the petition or for lightning fast insurance quotes go to www.fastlife.life.
Phillip Wasserman 